This could result in a drop-out effect that artificially elevates the perceived or actual relief in both the experimental and the placebo groups. The new research found “no evidence of any placebo effect in any of the studies cited by him.” It's possible that many of the medications that physicians prescribe will be found to be no more effective than placebos. Furthermore, some people are more susceptible to the placebo effect than others and this may be genetic Furmark 2008. Willem ten Rhine 1647-1700, a Dutch physician, was the first European to write a detailed account of Chinese and Japanese
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